Animation is a powerful tool for marketing, as it can help to explain complicated processes or concepts, sell a product, and gain product recognition. It is also an effective way to capture attention, retain information better, and generate more engagement overall. Animation can be used in a variety of ways, such as through explainer videos, creative images on a website, 3D animation, and more. It is also an affordable option compared to real-life images or live-action videos.
When users view video content on a website, they are 100% more likely to spend more time on that website than they are to leave it. In addition, 64% of people are more likely to complete an action, such as filling out a contact form or making a purchase, once they've watched a video. Animated explainer videos can appeal to audiences of all ages, making it an excellent tactic to get consumers to spend money on your brand. Animation brings the power of imagination and creativity to your marketing, and has grown far beyond cereal ads or games.
It gives you the power to demonstrate almost any product or service to your customers in a realistic way. The movement and colour of animation captures attention, explains instantly, and demonstrates what has not yet been realised with ease. 3D animation can revolutionise the industry by bringing different genres of books to life and embellishing the video. It also allows you to convey abstract information quickly, clearly and smoothly with supporting icons and graphics.
Animation also offers the opportunity to integrate logos and corporate colours much more easily and unobtrusively than with live action shots. What can be presented in a few seconds of animated video can hardly be transferred through any other medium. Traditional commercial video recording involves a number of complicated procedures that can, of course, be omitted in an animation. Therefore, animation is an important tool for any company or brand that wants to take advantage of its unique benefits.