Why are animated banners better than static banners?
Animated banner ads are great for display advertising because they offer a lot of visual intrigue at low cost. Animation not only adds movement to your ad, but it also makes the ad more interesting and engaging for viewers. With animations, you can include characters and other objects that would be cost-prohibitive or impossible to include with static banners. Animated banner ads also make use of the space vertically by adding an image above and below the main ad image instead of side-by-side like static banners do.
Animation is also beneficial in other ways than just adding visual interest; animation actually increases the click-through rate (CTR) of your advertisements. A study found that the CTR of animated ads was almost three times higher than non-animated ads. That’s why advertisers are flocking to this advertising format more than ever before, and as a result, there has never been a better time to get in on the animated advertising craze yourself!
The following blog will discuss some important reasons why you should switch from static banner ads to animated banner ads as soon as possible.
Better for Branding and Message Delivery
Static banners are great for branding and message delivery, but they can’t do either of those things efficiently at all. Animated banners, on the other hand, can deliver a strong branding image, a message, and a call to action all within a single ad. Animated banners also give you a chance to include a longer message than static banners are capable of. Each ad in your campaign can be branded and branded with a longer message, which is what you want for branding and messaging. Then, within the ad, you can also add a call to action, which is what you want for both branding and marketing.
The combination of all three objects within one ad is a great branding and messaging tool that static banners just can’t do nearly as effectively.
Higher CTR for Videos
The click-through rate (CTR) of your video ads will increase if you use an animated format. If you’re only using static images or text with your video ads, then you’re not going to see much of a boost in CTR. However, if you add some form of movement into your ads, then your CTR will significantly increase. The best form of movement to use with your ads is gradual movement that takes multiple seconds to complete. Any type of fast movement that takes less than two seconds won’t give you the CTR increase that you’re looking for.
Higher ad engagement
Most static banner ads have a short duration, but most animated banner ads have a very long duration, which means that your ads will have a longer time where viewers are actually focused on your ad. This means that your audience will be more attentive to your ad and will be more likely to take action, such as visiting your site and interacting with your brand.
Better ad quality
When you use static images and text with banner ads, there is a good chance that your ads will be pixelated. Using low-quality images or images with too much text can result in ads that are pixelated, which is bad for the quality of your image and text. You will want to use the highest-quality images and text that you can while still being affordable. Pixelation-free ads are great quality and will give you the best possible results at the lowest cost.
Higher ROI
The ROI of your business will increase if you switch from static banner ads to animated banner ads. You’ll be able to spend less money on banner ad campaigns because you won’t need as large of an audience to receive a high amount of ROI. The large amount of ROI that you’ll see from animated banner ads will likely be due to the boost in CTR that you mentioned earlier.
The higher CTR on your ads will result in more ads being seen, which means more revenue for your company.
User Engagement and Emotion
Creating a great, user-friendly animated banner will require a bit more effort than creating a static banner, but it’s worth the time and effort because you’ll be able to use all of your creative skills and abilities.
An animated banner will be more engaging than a static banner because it will feature images, sound, and other elements that will make your audience feel something.
Better for lead ads
Lead ads are extremely beneficial to the conversion rate of your website. You see a high volume of these ads and they are often animated. The reason that lead ads result in such a high conversion rate is because they include a number of elements that make users want to interact with your brand. First, lead ads often feature a call to action such as “Download our guide” or “Join our waitlist.”
These types of calls to action are what you want if you want to increase the amount of conversions from your lead ads.
Final Words
Animated banner ads are great for display advertising because they offer a lot of visual intrigue at low cost. Animation not only adds movement to your ad, but it also makes the ad more interesting and engaging for viewers. With animations, you can include characters and other objects that would be cost-prohibitive or impossible to include with static banners.
If you want to improve your ROI and increase brand recognition, you should consider switching from static banner ads to animated banner ads. They offer many benefits, including better branding and messaging, greater CTR, better ad quality, higher ROI, user engagement and emotion, and better lead ads.
