Animated Banners: All You Need to Know to Boost Your Digital Marketing Strategy

Digital marketing is all about being creative. One of the best tools for being creative online is animated banners. Animated banners are an excellent way to grab attention and entice visitors to your website. With so many options available, it can be difficult to know which type of banner is best for you. That’s why we’ve created this guide to help with everything from how animated banners work, to choosing the right type, to actually creating an awesome banner design. All you need now is some inspiration!

What are animated banners?

Animated banners are a must-have for any website looking to increase conversions. Animated ads provide an engaging, visually appealing way to showcase your products or services. They can be used to add life and interest to a website, as well as inform and educate visitors about your company's offerings.

These dynamic banners can be animated using video, GIFs, or even the text itself in order to make them more interactive than static ones. That means you have more opportunities to build brand awareness and engage with your audience.

In this post, we'll explore the different types of animated banners that are available as well as how they're created. We'll also talk about what you should consider when choosing the right type of banner for your website and how you should depict these graphics on your site so they stand out!

How do they work?

To create an animated banner, you'll need a video to animate and a design plan for the banner.

Your design plan will include the size, style, and position of your animated banner. You should also determine if you want your animated banner to be a fixed or scrolling banner. The type of animation will depend on what type of effect you're looking for, but it’s important to note that animations are only limited by your imagination.

After picking out which type of animation you want the animated banner to have, the next step is to select an appropriate song for the animation. This can be an instrumental song or a song with vocals--the choice is up to you!

The third step in creating your animated banners is picking out your motion graphics package. Motion graphics packages allow you to incorporate animations into static banners without having them jump around too much. Motion graphics are one of the most important aspects when creating a great-looking animated banner because they provide movement and cohesion throughout all elements of the design.

Now that you have all the necessary pieces together, it's time to start animating! Create some frames using Adobe After Effects and build up your scene over time until it's finished! You might even want to create a

Choose the right type of banner

for your business

When it comes to banners, there are many options available. However, the type you choose depends on what you want to accomplish with your banner. There are three main types of animated banners: scrolling banner, pop-up banner, and slide-in banner.

Scrollers are one of the most common options for an animated banner. They feature a long strip that scrolls through a series of images or text in a loop. Scrolling banners have a long shelf life because they can scroll through so much information in such a short amount of time. They're also popular because they don't require a lot of setup time and they don't have any audio components.

Pop-up banners typically appear as soon as someone arrives on the website and will usually stay on the screen until someone scrolls up or clicks away from them. Pop-up banners are often used for promotions or sales items like discount codes or coupons. The downside to using pop-ups is that they take up more space than other types of animated banners.

Slide-in banners start out as small boxes that can be enlarged by clicking on them, then reveal their content (typically an image). Slide-in banners offer both an attractive design and great user experience while

Designing your own banner

So you’ve decided to create your own banner. What are the steps?

Step 1: Define your goals

Before you start creating anything, it’s important to know what you want your banner to accomplish. Do you need a new website design or do you already have a great site that needs some extra attention? Whatever your goal is, this step will help determine which type of animated banner is best for you.

Step 2: Find inspiration

Now that you know what it is that you want, it’s time to find some inspiration. Look at popular banners on the web and see if there are any styles that catch your eye. For example, if you wanted an animated GIF banner, try searching for popular GIF banners on Google. Try using social media outlets such as Instagram or Pinterest to find more creative designs that inspire you.


Animated banners are a great way to help your brand stand out and catch the attention of your target audience. Here's everything you need to know about the right type of animated banner for your business.

Cathleen Wheeley
Cathleen Wheeley

Friendly zombie aficionado. Certified social mediaholic. Evil travel ninja. Infuriatingly humble coffeeaholic. Pop culture expert.