Google Ads is a huge online advertising platform with millions of advertisers. It’s no wonder that many advertisers are confused about how to create an attractive ad campaign to attract leads and sales. Google Ads has so much potential and can help you reach your target customers when it’s planned and executed properly.
To attract leads and build a brand, you need to have a banner ad campaign. A banner ad campaign has two parts: the image and the text on the image. You can create an animated banner by adding animation effects, like parallax scrolling or zoom in/out effects, to your image.
This blog will show you different ways to create an animated banner for your Google Ads ads quickly and easily. Let’s get started!
What is an animated banner?
An animated banner is an image with a sequence of images that are animated. When you select this type of ad, you’ll see an image that’s followed by another image with animation. The first image in the sequence is called the ad unit and the rest of the images are called the ad extensions. You can choose an image format that’s best for your product or service.
The 3 most important parts of an animated banner
- Ad unit - The ad unit is the image that displays before the ad extension. It’s the main image of your banner and should be your logo or branding image if you’re advertising a business. Your ad unit should also be large enough to accommodate all your ad extensions.
- Ad extensions - The ad extension is the image that follows the ad unit. You can use any type of image including images, videos, and gifs. These images can also be used for call-to-actions, related products, and more. If you have an e-commerce ad, you can also add a product extension.
- Ad layout - This is the combination of the ad unit, ad extension, and the ad layout. The ad layout is the combination of colours, images, and text that you use in your banner.
Useful services for creating an animated banner for Google ads
There are quite a few services that let you create an animated banner for Google Ads quickly and easily. Here are some of the best ones.
Millie
is a drag-and-drop banner builder that lets you create your banner in minutes. You can either start from scratch and create your own design or you can use one of their premade banner templates. You can also create A/B tests and test different variations of your design. You can use Millie’s free plan to create one banner.Canaan Creative
is a creative ad builder that can help you create an animated banner for Google Ads. It has a wide range of creative templates to choose from and lots of customization options to create an ad that’s perfect for your business. You can create multiple banners in one account with no limit on the number of banners.AdGK
is an ad builder that lets you create your banner ad quickly and easily. You can choose one of its pre-made banner templates or you can design your own banner. AdGK has a wide range of ad formats like ads with videos, ads with images, and ads with both images and videos.Find the right image for your banner ad
No matter how creative you are, it won’t work if your banner ad image is not catchy or attractive enough. You need to find the right image format and size for your banner ad.
Here are some factors that you should take into consideration while finding the right image format and size for your banner ad.
- Ad placement - Where will your banner ad appear on the page? If you place your banner in the sidebar, it should have a 1x1 pixel ad. If it’s in the primary position, then it should have a 2x2 pixel ad.
- Product type - What type of product are you advertising? If you’re promoting a service, you can use a single image format like a single-column image ad. If you’re promoting a product, you can use a product image with a list ad.
- Your brand - What is your brand about? Do you want your brand to be the main image in the ad? Or do you want other images to surround your logo?
Use a video with your banner ad
Video ads are extremely popular among advertisers. They’re also the most cost-effective type of ad. If you want to attract leads and sales for your business, you should use a video ad for your banner. Video ads look more authentic than images and can boost click-through rates (CTR) by 24%, compared with images. This means that video ads allow you to reach a greater number of people at a lower cost than images or other types of ads.
You can create a video ad using any of your devices, including desktop, laptop, mobile devices, or an online video player.
Sum up
Google Ads is a great platform for both new and experienced advertisers. With billions of impressions served each month, it’s no wonder that many advertisers are confused about how to create an attractive ad campaign to attract leads and sales.
An animated banner is a great way to promote your business, attract new customers, and expand your brand. You can create an animated banner by adding animation effects like parallax scrolling or zoom in/out effects to your image.
