Do animated banners work better than static banners?

Animated banners are more likely to persuade people to take action than static banners, according to a study from SPRS. That’s because animated images are more memorable and easier to process. People look at static images for longer, which allows them to process the image more thoroughly. This means they have time to register what it is they are seeing, instead of being hit with an image right away. Because of this, animations make great web design elements, especially when used as call-to-actions or in banner ads. Read on for five good reasons why you should use them in your next campaign.

Users are More Likely to Act On Animated Ads

Studies have shown that people are more inclined to click on an animated ad than a static one. This is because they are looking for a distraction and are drawn to visuals. However, this doesn’t mean you should use gifs in every single ad you make. The effectiveness of animated ads varies depending on the type of content you are using. If you are using a comedy gif, you will have a lot more success. However, if you are using an informative gif, you will be less likely to get people to act. To get the best results from your next campaign, you should use gifs that are both visually appealing and informative.

Animated Banners Are More Memorable

People are more likely to retain information when it is more memorable. This is why you should use gifs that are both visually appealing and informative. For example, one of the best ways to create a memorable experience is to use imagery that is similar to the user’s real experience. This will make your gifs more memorable. If you are making an ad for a fitness coach, you might use a gif of someone doing burpees. Burpees are a key part of many fitness programs, so using imagery that is similar to burpees will make your gif more memorable.

Users Are More Persuadable When They See Visuals Too

Humans are visual creatures. We use visuals to help us understand things better, and to make things easier to remember. When you use gifs in your ads, you are using visuals. As such, you are making them more persuadable than an ordinary text ad would be. This means you have an opportunity to make a stronger case for your brand or product than you normally would. Studies have also shown that people are more likely to click on an ad if it's accompanied by visuals. In fact, visuals seem to increase the effectiveness of ads by up to 40%. This means that if you want to increase the number being exposed to your ads, you should consider adding gifs.

Animated Ads Create a Sense of Urgency

Gifs are best suited to creating a sense of urgency. This is because of how the images are designed. When you use gifs, you can make them seem more urgent than you usually would with text ads. This is because of the way they look. For example, you could use an ad that makes your audience think they need to act immediately. You could do this by using an image that shows a time-sensitive prompt or that has a deadline on it. You could also use a gif that makes your audience feel as if they have a limited amount of time to complete a task or make a decision. This can make your audience feel as if they need to act fast.

Use Animations Wisely to Increase Conversions

One of the best ways to get your gifs noticed is to use them as call-to-actions in your ads. When you do this, people are more likely to click on your ads because of the urging to act that is included. This means that more people will be exposed to your brand compared to just showing the gif. For example, you could make your ad look like this: This ad is just a gif. However, it makes the reader feel as if they need to take action right away. This is because of the urgency implied by the text and the image.

Bottom line

Animated banners are more likely to persuade people to take action than static banners. This is because animated images are more memorable and easier to process. People look at static images for longer, which allows them to register what it is they are seeing, instead of being hit with an image right away. Because of this, animations make great web design elements, especially when used as call-to-actions or in banner ads. If you want to increase the likelihood of your ads engaging your audience and encouraging them to take action, you should use gifs. They are more likely to get people to click on your ads, which will lead to more exposure for your brand.