When it comes to creating an effective display advertising campaign, the Medium Rectangle is an essential component. This standard banner holds 40 percent of the global inventory and is by far the most important inventory in your arsenal. With the advent of HTML5, which offers native cross-browser support, faster loading speeds and smoother animations, there is no need for Flash banners. It's important to remember that GIFs are slowly disappearing and the more impressive end result of HTML5 banners makes them the better choice. When choosing your animated ads, it's important to consider the size and shape of the medium rectangular ad.
Google has issued specific guidelines for this type of banner, and creating multiple variations of your banner in all available sizes can be time consuming. The 728×90 Leaderboard is part of the IAB standard banner sizes and works well on the Google Display Network. We recommend focusing on the standard and most effective banner sizes available (the top 10 performing banner sizes account for 90 percent of the impressions on the Google Ad Network).Animated banners have the innate ability to be unique and stand out, which means that users will engage with your banner for longer.
Animatedbanners are more complex and more expensive to produce, but they tend to perform better than static images.
The most common sizes for animated web banners are: Inline rectangle - 300 x 250 pixels; Large rectangle - 336 x 280 pixels; Large moving banner - 320 x 100 pixels. The banner can be looped, but the animation must stop after 30 seconds. An important part of this is the progression of banner ads, and the role they play in advertising since their inception in 1994. Investing in good banner design is essential, but it's also important to maximise your budget for behavioural targeting and choosing the right times to display them. In conclusion, animated web banners are a great way to capture user attention and stand out from other ads. They are more complex and expensive to produce than static images, but they tend to perform better. The most common sizes for animated web banners are Inline rectangle - 300 x 250 pixels; Large rectangle - 336 x 280 pixels; Large moving banner - 320 x 100 pixels.
The animation must stop after 30 seconds.