The advertising world is constantly evolving, and so must your digital marketing strategies. In today’s hyper-competitive digital marketing landscape, it is essential that your brand remains as memorable as possible. That is why many advertisers are now looking to integrate more animation into their visual campaigns. But does this really make sense for your digital marketing strategy?
Read on to learn more about the benefits of integrating animated visuals into your campaign and how you can begin incorporating them today.
What is animation in digital marketing?
Animation is the process of creating a visual representation of an idea or concept. It’s a great way to engage with your audience and show them what you’re talking about.
When you use animation in digital marketing, you are using real-world visuals (such as videos, images, and GIFs) to communicate your message in a more engaging way. For example, you could make a video about how to use Facebook ads that shows how people are using the platform.
Animation can be used for many different reasons – from telling a story or explaining how something works to promoting your brand.
In addition to being creative, animation can also be data-driven. You can use analytics to determine whether or not your audience is responding to your animation and then adjust future campaigns accordingly.
Why you should integrate animation into your strategy
Animations are a great way to improve user engagement and retention. By adding animation to your website, you can make it more engaging and provide a better experience for your users. You can use animations to draw attention to important content, highlight important features and offer a more pleasant browsing experience. By integrating animations into your strategy, you can increase engagement and retention levels among your target audience.
In addition to user engagement, animations also help improve user retention. Studies have shown that animation can increase retention by as much as 50%. This means that by including some form of animation in your strategy, you can keep users on your site longer and increase their likelihood of conversion. Last but not least, animations are also a great way to demonstrate how your product works. This is especially important if you’re trying to optimize your design workflow so you can produce more content with less time and effort.
When should you use animation in your marketing?
Animation has become so common in digital marketing that it is almost expected. But, as a rule, you should only incorporate animation when it will add value to the rest of your visual marketing strategy. When adding animation, you want to make sure you are investing your time and budget wisely, because if it doesn’t improve your image, it could actually damage it.
Animated visuals can be incredibly powerful when used correctly. They can help to create brand consistency, attract a new audience, and increase your click-through rate (CTR). They can also be used to increase brand awareness, inspire your target audience, and increase your conversion rate by increasing the emotional connection you have with your brand. The trick is to pick the right type of animation for your campaign.
How to incorporate animated visuals into your marketing strategy
Now that you know when to use animation in your marketing, it is time to discuss how to integrate them into a campaign. The most important thing to remember when using animation in your digital marketing strategy is that you should not make it the only type of visual in your strategy. Instead, you should aim to integrate animation as one of many different types of media - alongside images and videos - that are used to attract potential customers. By doing so, you enable your brand to be remembered and retain its place in the mind of the consumer.
When choosing what types of visuals to use, it is important to consider the purpose of the campaign. If your marketing is focused on building brand awareness, it is best to use a combination of images, videos, and interesting images with text - such as infographics - rather than animated visuals. If, however, you are looking to drive more engagement, then animated content may be a better fit.
Should you use GIFs in your digital marketing?
GIFs are often thought of as novelty and attention-grabbing visuals that are meant to be used solely for their aesthetic appeal. While this is largely true, they can also be a powerful way to communicate your message.
If you are unsure whether to use an image or GIF in your campaign, try having a conversation with a potential customer to see if they understand your message without hearing it in text or visuals. If they understand your message without hearing it, then GIFs may be the right fit. When using GIFs in your marketing, it is important you pick the right type of content.
Unlike videos that are often used to explain a concept, you want to pick GIFs that are relevant to your brand and the topics surrounding your marketing. It is also important to keep in mind that the content of your GIFs should be relevant to your target audience.
Wrapping up
If you are looking for a new way to reach your target audience, you may want to consider integrating more animation into your campaign. Research shows that 60% of consumers prefer visuals over text when searching for products or services, and this trend is only increasing.
In order to be successful with your digital marketing strategy, you need to be unique and memorable. With the right mix of imagery, video, and animation, you can help to build brand recognition, inspire your target audience, and increase your click-through rate.
Now that you know when to use animation in your marketing and how to incorporate them, it is time to start incorporating more animated visuals into your digital marketing strategy.
