Amidst all the information and distractions of the digital realm, animation can attract and hold the user's attention better than other static banners or fixed ads. GIFs are a series of image frames that form a loop of motion. Each frame is its own image, which can result in large file sizes. Variety is the spice of life, and with display advertising you have options.
Do you want your ads to be animated? Static? Interactive? You can have them all. Here are the most common banner options available in display advertising, as well as the pros and cons of each format. Static banners are the original format of display advertising and still exist today. These ads consist of a single image without audio, video or animation.
Static banners work well for simple and direct messages. JPG, PNG and GIF files are acceptable formats for static banners. As with any marketing tactic, there are pros and cons when it comes to marketing with static banners. Looking for an increase in your marketing spend? Display advertising is a great way to increase brand awareness and improve conversion rates in other marketing channels.
Creating and designing animated web banners is now easier than ever, especially if you use an online tool like Creatopy that allows you to do it without knowing how to code or how HTML5 actually works. If you want to create an animated banner you can choose from tools such as Photoshop, Flash or Fireworks. White space is important in this context because it gives the banner the space it needs to breathe. Animated ads can be used throughout the marketing funnel, but they definitely outperform their static competitors when it comes to increasing brand awareness.
This actually worked well, as I didn't want the animation to loop, the emojis would remain in the ad even after the animation ran out of time. While animated GIF ads or static ads show the same content day after day, animated HTML5 ads give you the ability to make use of data to adjust to the unique needs and preferences of your audience. Based on this fact, combined with the total spend on display advertising over the last few years, it is safe to assume that animated banners are the future. I have tried to be helpful and explain the most important elements you should consider before designing your animated banners.
Apart from these two things, length is also important and can be decisive for whether your banners convert or not. So far you have managed to think of all the important elements of your banners, but your work is not finished yet. This, combined with the maximum file size of 150kb, makes it almost impossible to create GIF ads that look like video clips. This is not to say that GIF ads don't have a time and place, as there are some advantages to using them.
Based on these statistics, you can later adjust your campaign and create better and more attractive animated banners and, in the end, be more successful. According to Wikipedia, animated banners (or web banners) are a form of Internet advertising delivered by an ad server. There is no doubt that animated banners are an eye-catching way to get your message across to your audience. Images can also be useful if you want to draw attention to your banner and convey not only a message, but also a feeling, an emotion.
Display ads, also known as banners, appear all over the Internet on websites, social networks, your favourite blogs, etc.