Animated web banners are a great way to grab the attention of your audience and hook them in for a quick look at your site. They’re also an excellent way to capture attention on social media sites such as Facebook.
In this article, we will explain what animated web banners are and some of the best places to create them. Read on to learn more.
What is an animated web banner?
Animated web banners are a type of web design where the animation or movement of the banner's images is used to add emphasis and draw attention. A web banner is most often used as an advertisement, but they can also be used as part of an e-commerce site.
The most common form of animated banner is a rotating gif; images are often moved from side to side, but some sites use other types of animations. These banners are different from static images in that they are designed to be rotated, zoomed in, or zoomed out. This allows for a level of interactivity that is more common in video.
A good way to think of it is that these banner ads are animated billboards that are designed to be interacted with. If a viewer isn’t interested in interacting with the ad, they can just scroll past it.
Why use animated web banners?
The biggest advantage of an animated banner is that they are attention-grabbing and can draw in a viewer’s attention quickly. This can be important in an age where time spent online is incredibly valuable. If someone is looking at your site and they don’t have time to check out all the content, an animated banner can be a quick way to capture their attention and encourage them to click through.
Animated banners are an easy and effective way to promote your business and get noticed on the web. They are an especially good choice when you’re looking to drive traffic to your site from social media sites like Facebook and Instagram, as these platforms often use gifs as part of their content.
When to use animated web banners
These banners are perfect for online advertisements where there’s a sense of urgency. A great example is a sale that’s about to end — these banners are a great way to remind customers about the upcoming deadline and encourage them to buy quickly.
How to create an animated web banner
The first step to creating an animated web banner is choosing an image for it. Generally, the image should be either a logo or an image of your product/service. Once you have the image, you’ll need to choose which type of animation you’d like.
There are a few different types of animations you can use, including rotating gifs, which are the most common and are what you’d probably expect to see.
Once you choose which type of animation you’d like to use, you can start creating the banner.
Tips for creating a successful animated banner
- Make sure your image is high quality. The image will be the first thing your viewers will see, so you need to make sure it’s of high quality. Make sure the image is scaled to be large enough to show the animation clearly, and that it has no dead space surrounding it, where there is no image but just a blank space.
- Use a short, attention-grabbing intro. There’s a lot of competition out there for people’s attention, so you need to grab their attention right away. A good way to do this is by showing them a short intro that tells them what the banner is about and encourages them to click the link.
- Use a link to a landing page. This can serve two purposes. First, it can be a link to your main landing page so that people who click the link can visit your site and check out your content. Second, it can be a link to a purchase page, which will encourage people to click the link and purchase your product/service.
- Don’t use too many images. It’s fine to have some images in your banner, but you want to make sure that the rest of the content is able to draw attention to it. Too many images and your banner won’t be able to grab as much attention as it could.
- Don’t use too many words. Just like with images, too many words and your banner won’t be able to grab as much attention as it could.
- Try to create a consistent style for your banners. You don’t have to have the same style in every banner you create, but it helps to have a certain aesthetic so that people know what you’re all about.
Examples of animated web banners
- Web Promo Banners
- Animated Banner for Sale
- Interactive Sale Web Banner
- Product Launch Web Banner
- Custom Web Banner
- Animated Banner for Subscription Business
- Educational Web Banner
- Travel Web Banner
- Animated Banner for App
- Animated Banner for Software
- Animated Banner for Fitness App
- Animated Banner for Health App
- Animated Banner Promoting a Book
- Animated Banner for Social Media
- Animated Banner for E-Commerce
Now that you understand what an animated web banner is and how to create them, you’re ready to start using them to promote your business.
Remember to keep them short, simple, and to the point, and make sure they are high quality. You can also use them as part of an email campaign or in social media ads.