What is the purpose of animation in advertising?

Animation can capture the essence of your brand and express exactly what you want your audience to understand about your product or service. Advertising animation usually consists of short videos that communicate clearly and quickly and impart information in a creative way to make it memorable. Digital Glue Unit G6, The Arch, 48-52 Floodgate Street, Birmingham, B5 5SL When users view video content on a website, they are 100% more likely to spend more time on that website than they are to leave it. What's more, 64% of people are more likely to complete an action, whether it's filling out a contact form or completing a purchase, once they've watched a video.

Animation is a new advertising trend. You can reveal the beauty, style and uniqueness of your brand in eye-catching animated videos and GIFs that will leave no one indifferent. Animation is a perfect way to attract user attention, build brand loyalty and convert more sales. Hopefully, the above five ideas will inspire you to make new creative experiments and spice up your advertising campaigns.

Animation brings the power of imagination and creativity to your marketing, and has grown far beyond cereal ads or games. It gives you the power to demonstrate almost any product or service to your customers, sometimes so realistically that it's hard to believe it's not a real video. The movement and colour of animation captures attention, explains instantly, demonstrates what has not yet been realised and is an effective marketing tool when tailored precisely to your target demographic. The use of animation can help a brand convey a simple message or explain complex concepts in a cost-effective and visually appealing way.

Animation is very versatile and can be included in your marketing strategy in a variety of ways, from adding it to your website to a short branded animation in an email campaign. Micro-animations in your web design can show users the results of a desired action, such as having a button transform into a contact form when the user hovers over it, or they can show progress, such as an animated bar showing the percentage of your programme that still needs to be downloaded. Animated videos are much cheaper than live videos, as you don't need to spend additional costs on hiring artists, renting locations, etc. Use fun and cute animations to attract more people and make your ad reach a wider audience.

In an animated advertisement, you can break down a complex idea into small scenes and situations, which you can animate in a fun and easy-to-understand way. Animated videos are a convenient way to communicate with customers, as they allow you to convey even complicated business concepts and marketing messages more effectively. Characters can range from traditional creatures such as animals and humans to inanimate objects (think CGI movies like "Toy Story or "Robots") such as trees, toasters and pineapples. Chances are, the last time you drooled over a new mobile phone ad, it looked so good thanks to 3D animation.

Many companies use GIFs to get attention on social media or showcase their fun work culture, but the marketing uses of animated GIFs are much broader than recycling memes. The ads are famous for the storytelling, the use of different animation styles and the emotional and nostalgic response they evoke, all while subtly advertising their products. The animated characters of yesteryear are hard to forget because they are still around today promoting these enduring brands to a new generation of consumers. Companies looking to make a splash in a wider market - such as the world at large - can turn to animation because of its reusability for use in different countries.

However, this recent surge in the production (and sharing) of animation is driven by those seeking to harness the expressive nature of the medium, its ability to communicate the spirit of a brand and, most importantly, to deliver content in a format that can transcend perception or reality. Animation can also provide your site with special effects that would cost a fortune to film in live action, such as on-location shots.

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