Can banner ads be video ads?

In-banner video ads are HTML5 video creatives that are triggered within a standard ad on a web page. Occasionally, in-banner video creatives expand outside of the banner's initial dimensions (but only if initiated by the user). All standard display impressions can run in-banner video campaigns. In addition, by using HTML5 banners you have many options as to how to use video banners as well.

On a basic level, a video can be used as the background of a banner. Or more creatively, it can be part of the banner animation. For example, a trailer ending with a call to action (CTA) box. HTML5 also makes the creation of banners using video easier to mass produce.

In-banner video ads are short videos (without sound) or GIFs embedded in a typical ad space (or banner). In-banner video ads are GIFs or short videos embedded in a banner ad on any web page. These ads are typically 300×250 pixels, contain a thumbnail image and include a short text description. They are also much more attractive than traditional banners.

This is probably the main reason why they are experiencing an increase in popularity. They usually appear on the side, bottom or top of a web page. Without a doubt, video banners are a great asset for digital marketers who want to create engaging campaigns. This, combined with the maximum file size of 150kb, makes it almost impossible to create GIF ads that look like video clips.

You've probably seen them: banner ads appear on more than 2 million websites on the Google Display Network alone. While traditional banners can be seen as a bad user experience, video ads create a positive experience by offering what's called an unforced advertising proposition. As with any marketing tactic, there are pros and cons when it comes to marketing with static banners. Video banner ads offer users a number of positive options and this, in turn, creates a positive experience.

But what are video widgets? Well, video widgets contain all the code you need to add a video to your banner. They are also a wonderful addition to your existing video advertising repertoire, as they just take up your banner ad inventory. If you are interested in learning more about how you can create advanced HTML5 banner ads, including video, without any code, check out what the Bannerflow creative management platform can do for you. It uses the normal space provided for a banner ad to deliver a video experience rather than another static or rich media format.

Once the video starts playing, there is no way to stop it, which can create more of a distraction than a positive advertising experience. Since video banners play automatically without sound, many companies choose to include subtitles in their videos so that potential viewers can still understand what is happening. When combined with other full-funnel marketing strategies, banner ads can be a powerful way to reach a large audience. And in a survey conducted by Nielsen, more than half of respondents indicated that they would gladly watch ads in exchange for free video content.

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