How Long Should a Video Advert Be?

When it comes to creating video adverts for your website, there are a few things to consider. Firstly, you don't want people to spend too much time watching the loop, so you should aim to keep the video short. Secondly, you want to avoid excessive buffering time while the video loads. The ideal length for a video advert is between 15 and 30 seconds, although some advertisers allow these ads to be skipped after five seconds by clicking the 'Skip this ad' button in the bottom right corner.

When it comes to the size of the video, it should be large enough to cover every screen without stretching. This means that for full-size screens, the minimum resolution should be 1024 x 768 pixels, but it is best to aim for at least 1200 pixels wide. You can also avoid loading large videos for smaller screens by serving different sized videos depending on the resolution. It is important to optimise the loading time of videos as much as possible, but without sacrificing image quality.

The full width slider images should be cropped to about 1920 x 1000px, so make sure you resize your image first to about 1920px wide and then crop the image height to be about 1000px tall. Video banners are a great asset for digital marketers who want to create engaging campaigns. They are also a wonderful addition to your existing video advertising repertoire, as they just take up your banner ad inventory. In addition, by using HTML5 banners, you have many options as to how to use video banners as well. Video widgets contain all the code you need to add a video to your banner.

And in a survey conducted by Nielsen, more than half of respondents indicated that they would gladly watch ads in exchange for free video content. So if you're looking for an effective way to advertise your website or product, consider using video banners as part of your display advertising strategy. With all the added benefits of responsive HTML5 display advertising, you can create great converting video banner ads that will help bridge the gap between you and your customers.

Cathleen Wheeley
Cathleen Wheeley

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