How can I make a video banner ad?
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Banner ads are simple to create, short in length, and affordable. It’s no wonder that banner ads have grown so popular among advertisers and publishers alike. However, this simplicity has come at a price. Today’s banner ads are fragmented, overly promotional, and often feel like an afterthought instead of a key marketing strategy. As such, many advertisers have turned to video advertising as a solution to reduce the negative impact from these poor banner ad experiences.
In this article you'll learn about the benefits of video advertising for your business, how to choose the right video advertising platform for your brand and budget, what types of videos work best with different ad layouts, and more!
What is video advertising?
Video advertising is any type of advertising that uses videos as the medium. It can be hosted on a website, an app, a social channel, or even on a live stream like Periscope or Facebook Live! Video ads are both visual and auditory, and they can be either pre-roll or mid-roll.
Why use video advertising?
Video ads are a great way to reach out to prospective customers in a way that’s both engaging and memorable. This is because visuals and sounds are combined in a way that helps to create a more memorable experience for your viewers. Additionally, video ads score highly for being highly shareable, with only 6 percent of viewers sharing a banner ad.
The different types of video ads
There are a few different types of video ads that advertisers can choose from when creating a strategy around their video strategy. You can also choose to use a mix of these types to best match your video ad strategy with your audience.
- Pre-roll - A pre-roll video ad places the viewer’s mouse cursor on top of the ad and begins the process of clicking. Pre-rolls are very popular because they get the viewer’s attention and lead to a click. However, they also have a fairly high cost per click due to the amount of time viewers are being asked to wait to click. A pre-roll video ad places the viewer’s mouse cursor on top of the ad and begins the process of clicking. Pre-rolls are very popular because they get the viewer’s attention and lead to a click. However, they also have a fairly high cost per click due to the amount of time viewers are being asked to wait to click.
- Mid-roll - A mid-roll video ad is a combination of both a banner and a pre-roll. It works much like a banner ad, but also contains an advertisement that is designed to get you to watch another video. You can use mid-roll ads for all types of mid-play content, including video games, YouTube videos, and product overviews. A mid-roll video ad is a combination of both a banner and a pre-roll. It works much like a banner ad, but also contains an advertisement that is designed to get you to watch another video. You can use mid-roll ads for all types of mid-play content, including video games, YouTube videos, and product overviews.
- Mid-flight banner - Like a mid-roll ad, a mid-flight banner ad is designed to get viewers to watch another video. However, mid-flight banners don’t contain any video content themselves, instead the video ad is designed to draw the viewer’s attention, and then display a different ad. They are useful for when you don’t want to interrupt the viewer with a video ad but still want to collect ad revenue. Like a mid-roll ad, a mid-flight banner ad is designed to get viewers to watch another video. However, mid-flight banners don’t contain any video content themselves, instead the video ad is designed to draw the viewer’s attention, and then display a different ad. They are useful for when you don’t want to interrupt the viewer with a video ad but still want to collect ad revenue.
- In-feed display - An in-feed ad displays a full-screen image or an image carousel directly within a publisher’s main feed. These ads are designed to grab attention immediately because the viewer can’t ignore them without scrolling down the page. In-feed ads are typically more expensive than other ad types, but they also have a very high engagement rate and are seen as less intrusive by viewers.
When to use which type of video ad
Pre-Roll
Pre-rolls are generally considered to be the best type of video ad for achieving higher ad engagement rates. You should generally use pre-rolls when you want to drive viewers towards a specific action like buying a product or signing up for a free trial. You can also use pre-rolls for lead generation, but make sure that the person is interested enough in the product or service to make a purchase. You can also use pre-rolls to promote your brand, but remember that you’ll need to use them appropriately to avoid being too overbearing and making your viewers uncomfortable. Pre-roll ads can be effective at increasing brand awareness, but they should also be a supplementary marketing strategy to your other marketing channels.
Mid-Roll
Mid-roll ads have fairly high ad recall rates and higher ad relevance than pre-rolls, while also being less expensive than full-screen video. You should generally use mid-roll ads when you want to drive viewers towards a specific action like signing up for a newsletter or watching a product walkthrough video. You can also use mid-roll ads for brand awareness, but make sure that the content being promoted doesn’t feel commercial or overly promotional.
In-Feed
In-feed video ads are generally considered to be the best type of video ad for driving mid-play video ad actions like leaving a product review or repurchasing a product. You should generally use in-feed ads when you want to promote your brand, but make sure that the content being advertised doesn’t feel commercial or overly promotional. You can also use in-feed ads for mid-play brand awareness, but make sure that the content being promoted doesn’t feel commercial or overly promotional.
Mid-Flight Banner
Mid-flight banners have fairly high ad recall rates, but have a lower level of ad relevance than in-feed ads. You should generally use mid-flight banners when you want to promote your brand, but make sure that the content being advertised doesn’t feel commercial or overly promotional. You can also use mid-flight banners for mid-play brand awareness, but make sure that the content being advertised doesn’t feel commercial or overly promotional.
Video platform options for advertisers and publishers
As you can see from the types of video ads above, there are many different ways to approach video advertising, and it’s worth experimenting with different types of video ads to see what works for your brand. This is where video platform options for advertisers and publishers come into play. These video platforms allow you to create video ads for your business, and offer you the opportunity to sell media inventory to advertisers who want to place their ads with you. These platforms offer advertisers a range of different ad formats and ad formats as well as targeting options to help you choose the best ad format for your business. Some of these platforms also have special features that make it easy to create and manage ads on the go. For example, you can create and edit your ads in a few taps on an app, and then preview your ads before publishing them to your page.
Tips for successful video ads
Video ads are a great way to grow your business and build brand awareness, but they can also be challenging. There are a number of things that you can do to help ensure that your video ad gets the most bang for your buck. Here are some tips to get you started:
First and foremost, make sure that your video ad is relevant to your audience. While you may already know what kind of person your target audience is, it's always good to test them out with a small group before spending a lot of money on production. This way, you can get a better sense of exactly who your audience is and how to best reach them.
Second, if possible, shoot video ad from the same angle as the final product so that viewers can actually see what they're buying. Be sure to use professional quality cameras and lighting, and consider hiring a videographer or cinematographer to capture the footage.
Finally, make sure that your video ad is easy to watch and engaging. The more suspenseful it is, the better!
Conclusion
The most important thing is to find the right target audience that matches your product. This will help you increase the number of people who see your video and make it more likely that they buy your product.
There are a lot of different ways to measure the success of a video ad. You can look at how many people watch the video, how many people click on it, how many people engage with it, etc. You can also look at how much revenue you generate from the ad or from people who end up buying your product as a result of seeing the ad.
However, keep in mind that there are a lot of factors that will impact your results and you should always test multiple variables to find what works best for you.
