Animated banner ads have been around for quite some time now. In fact, the first animated banner ads appeared over two decades ago. Since then, the mobile advertising industry has only continued to grow. In fact, AdAge reports that spending on mobile adverts will reach $44 billion by 2023.
This is why it’s important to take advantage of new advertising strategies as soon as possible. Luckily, there are many benefits to using animated banner ads rather than other types of ads such as static images and video ads.
Here is everything you need to know about using animated banners ads in your marketing strategy
What is an Animated Banner Ad?
Animated banner ads allow you to show off your brand with the use of images and graphics. These ads are meant to be viewed while the screen is rotating. This means that they are meant to be viewed while the user scrolls down the screen. They are similar to interstitial ads, but with a few key differences. Interstitial ads are meant to be viewed while the user is not scrolling on a website. Instead, they are meant to be viewed while the user is scrolling through the page.
While both types of ads are meant to get the reader’s attention and make them take action, animated banner ads are different from static images and video ads. Unlike static images, animated ads can be changed to give the impression that they are moving. This makes it so that the viewer has a feeling of freshness and entertainment when viewing the ad.
Why Use Animated Banners Ads?
With the popularity of mobile devices, it makes sense to incorporate a mobile ad strategy into your overall marketing strategy. Unlike many traditional advertising methods such as print ads, television commercials and radio broadcasts, mobile ads travel with the user. This means that you can reach hundreds of potential customers with the amount of money you spend on marketing.
The best part is that these ads are played on their smartphone or tablet while they are on the go. This means that you can reach more customers at once and get them to take action right away.
There are many benefits to using animated banner ads rather than other types of ads such as static images and video ads. Unlike static images, animated ads can be changed to give the impression that they are moving. This makes it so that the viewer has a feeling of freshness and entertainment when viewing the ad.
Choosing the Right Animation for Your Marketing Strategy
The key to getting the most out of your animated banner ad strategy is to use the right animation for your marketing strategy. This means that you have to determine which type of advertising is the best for your particular business. After determining this, it’s time to look at the benefits of each type of ad.
Static images:
Compared to animated ads, static images are less expensive and can be used in many different ad formats. This means that you can use print ads, billboards, and other large formats depending on your location. Even so, static images are still mostly seen on computers and smartphones.
Video ads:
Like static images, video ads are also relatively cheap. However, they offer a unique advantage over static images in that they are watched on both computers and smartphones. This means that you can reach potential customers in any location.
Animated banners:
Compared to static images and video ads, animated banners are the best type of ad for your marketing strategy. This is because they are the most popular and are seen on mobile devices. This means that you can reach hundreds of potential customers at once and get them to take action right away.
Know What You’re Buying Before You Buy It
One of the best ways to increase the ROI of your advertising budget is to know what you’re buying. While this may sound like common sense, it’s surprising how many businesses do not do this. With the rise of mobile ads, it’s more important than ever to know what you’re buying.
First, you will want to check out how your competitors are advertising. If you are in a similar industry, you will want to see how your competitors are doing in terms of ROI. By checking out how your competitors are advertising, you will be able to make sure you are getting a good return on your investment.
It’s also important to know that different types of ads have different ROI.
Tip 1: Favicon Animation
Favicons are the tiny images that show up next to your website’s URL in internet searches. You will most likely want to use your company logo as your favicon. However, you may also want to consider using an animation.
Favicons are meant to be seen on computers and smartphones, but not on other devices such as tablets. This means that your favicon will only be seen on a small percentage of devices. When choosing a favicon, make sure it will only be seen on computers and smartphones.
Some favicon designs include letters in the background, letters together with a shape, or even just a shape.
When designing your favicon, make sure to keep these design elements in mind. It’s also important to keep in mind the color of your favicon.
Tip 2: Logo Animation
Logos are meant to be seen on computers and smartphones, but not on other devices. This means that your logo will only be seen on a small percentage of devices. When choosing a logo design, make sure it will only be seen on computers and smartphones.
Since logos are meant to be seen on computers and smartphones, it’s best to make sure that they look great on these devices. This means that you will want to make sure your logo is created with the latest trends in mind. With the rise of mobile ad campaigns, it’s important to make sure your logo looks great on mobile devices.
Tip 3: Matching Pair of Animals Animation
Animals are one of the most well-known and effective types of imagery in advertising. In fact, many experts believe that it’s important to use animals in your advertising. This is because they are able to represent something that people can relate to. When using animals in your advertising, it’s important to use animals that are related to your brand. One of the best ways to do this is to use animals that are similar in some way.
One way to do this is to use a matching pair of animals. For example, if your brand is all about family, you can use a bird and a bear as your matching pair. By doing this, you will be able to increase the impact of your brand significantly.
Tip 4: Personification Animation
Personification is when an object is given human-like characteristics. This can be done by giving the object human traits such as feelings, thoughts, and emotions. One of the best ways to use personification in your advertising strategy is to use human figures. This is because it's easier for people to relate to humans rather than inanimate objects.
One of the best ways to use personification in your advertising strategy is to use human figures. This is because it's easier for people to relate to humans rather than inanimate objects. It's important to make sure that the figures you choose are realistic, but also interesting. This will make it easier for people to remember your brand.
Tip 5: Character Movement Animation
Animations are meant to be seen on computers and smartphones, but not on other devices. This means that your animations will only be seen on a small percentage of devices. When choosing an animation design, make sure it will only be seen on computers and smartphones.
Some of the best types of animated banner ads are those that use character movement such as character movement animations. These types of animations are meant to be seen on computers and smartphones, but not on other devices. This means that your animation will only be seen on a small percentage of devices. When choosing an animation design, make sure that it will only be seen on computers and smartphones.
Character movement animations are the best type of animated banner ads because they are best seen on mobile devices. One of the best ways to use character movement in your advertising strategy is to use personification.
