The best display ad from CM, com is a great example of strong message and animation. A great banner with animation and an ad for a new Starbucks double offer. A collection of 50 super creative banners from around the world. Includes all-time classics, Cannes winners and banners that make you wonder: "Why didn't I think of that? This is online advertising at its most creative.
One of the hardest parts of creating effective ads for online display campaigns is coming up with creative banners that drive your target KPIs. The best digital ads range from simple static images to elaborate animations. But the best place to get inspiration is to get out into the wilds of the internet and collect examples. What caught your eye? What flashed past you without thinking? GIF banners are still popular today.
They seem to have been with us almost forever, but their age has finally taken its toll. In other words, they are outdated and inefficient. Back in the day, when Internet connections were slower, animated GIFs were a great compromise for video playback. They were also immediately adopted by marketers and we can still see some GIF banners today if we search for them specifically.
Creating and designing animated web banners is now easier than ever, especially if you use an online tool like Creatopy that allows you to do it without knowing how to code or how HTML5 actually works. However, if you want to be informed on this topic, be aware that LinkedIn, for example, recommends a maximum length of 15 seconds for an animated banner, while Google allows you to run ads up to 30 seconds long. It's a great example of how animation and HTML5 design can easily create something simple, yet eye-catching. But the use of animation and transition is attention grabbing, and the viewer is pulled in by compelling testimonial text that contradicts common perceptions about retirement - these clients want to go back to work - and drives the viewer to find out what's next and how it all connects.
Also, given that you're on this page, I assume you've already made your choice and the winner is the animated banner. Therefore, they need a compelling animation and a powerful tagline, as well as being informative and engaging. Part of this chapter has been covered when we talked about the size and format of your animated web banners. The image shows a mouse-driven animation in which a penis is looking for sex, but no one pays attention to it until it puts on a condom.
It has the same animation style as the previous one that makes the elements appear from different sides. All with amazing transitions between the animations that turn into dots, which seem to be the branding pattern of the event. They look better than GIFs, are safer than Flash animations and are easy to create if you use the right tool. To raise awareness of the product, the car animates and interacts with the call to action to trigger each feature transition.