Animated banners can be a great way to get your brand noticed. They are attractive, and also provide a sense of motion. A good animated banner will entice the viewer to scroll down and look at the rest of what your website has to offer. Creating an animated banner is not as difficult as it seems. The procedures involved in creating them are actually quite simple once you know what you need to do.
Creating animated banners from scratch can be challenging because the process requires a lot of planning and execution. You need to have a clear idea on what images, colors, shapes, or text should go where on your banner. You also need to know how your animation should progress over time if yours is going to be viewed over longer periods of time (like in a video player).
Here are some tips that can help you create animated banners easily:
Know your audience
First of all, know what your target audience is. It is important to have an understanding of your target customers, because this will help you create content that is relevant to their needs. Your customers are not only the people who visit your website, but also the potential clients you may want to attract with your ad. For example, let’s say you are running a sports-related business. Knowing that, you can start thinking about what sports themes you can include in your banner to attract your desired audience.
Sports lovers are usually a very specific group of people who want to consume only sports-related content. You can also conduct surveys and analyze your visitors’ behaviors to get a better idea of your customers’ needs and how they like to consume content. For example, you may want to know what type of content your visitors like the most.
Understand your brand’s identity and its advertising platform
Before creating an animated banner, you must understand the core of your brand’s identity and its advertising platform. This will help you create a banner that fits well with your brand’s visual identity and will work as an effective advertisement for your business.
You may want to research your competitors’ banners and what type of visuals, colors, and images they’re using. This can help you decide on the visual aspects that you’ll incorporate in your banner design. For example, if your competitors are using a lot of bold visuals and vibrant colors, you can use a more subtle approach with more subdued colors to complement these visuals.
Additionally, you may want to research your competitors’ advertisements. What is their advertising platform? What are their ad copy and visuals? What is their business model? This can help you decide which advertising platform and advertising model you’ll use.
Decide on the animations you’ll use
There are many different types of animations that you can use in your banner design. These range from simple transitions to more complex and engaging animations. The kind of animations you decide to use will depend on your brand and the visual identity you’ve chosen for your business. If your brand is sports-related, you may want to incorporate some sports-related animations in your banner design.
For example, if you are creating an animated banner for a fitness website, you can incorporate some fitness-related animations in your banner to attract your desired audience. You can also use various types of fitness-related graphs or charts to add a bit of information to your banner. You can also try to come up with creative ways to integrate animations in your banner design. One way to do this is to incorporate animations into your banner designs that go beyond the typical animated GIFs.
You can create banners with interactive elements or video ads that help your visitors engage with your content. These are more advanced types of banners that can command high prices from advertisers.
Draw a rough sketch
Before you start animating your banner, you’ll need to sketch out a rough version of it. This way, you can better plan the whole process and avoid any last-minute improvisation or re-designing of your banner. You can sketch out your banner with a pen on a paper or with a digital drawing tool like Photoshop. It’s good to sketch out the size of your banner and where you want to place images, text, and other design elements on it.
You can also sketch out how your animation should progress over time. This way, you can better plan the timing and sequencing of your images.
Add text and images to the banner
Next, you can start adding your text and images to your banner. It’s important to start with the text and then add images later. This way, you can ensure that your text is readable, and your images are not too small or too big for the space available on your banner.
You should also consider the spacing of your text and image placement. Ideally, you want your text to be spaced evenly, and your images to be placed so that they don’t overlap each other. This way, your text and images will be readable and won’t be too crowded or too sparse. If your text is too small, it will be difficult for your visitors to read the words.
You should also consider the spacing of your images. Ideally, you want your images to be spaced evenly, and your text should be spaced evenly too. This way, the text on your banner will also be spaced evenly, and they’ll all look good together. While creating your banner, you can use various types of images. You can include illustrations, photographs, video images, or illustrations.
You can also combine different types of images to create a more appealing and effective banner.
Use sound effects during editing process
If you want your banner animations to sound more realistic, you can try to use sound effects during the editing process. This will add more life and realism to your banner. There are plenty of sound effects that you can use in your banner design. You can use sound effects like dings, boings, beeps, or crunches.
You can also try to use music from your music library or from YouTube. You can use any sound effect that you like.
Test your banner before publishing
Before publishing your banner, you should consider testing it. This way, you can evaluate the banner’s performance and find out where it is most effective. You can use Google analytics, SEMrush, and other similar tools to track your banner’s performance and determine where it is most effective and where it needs the most work. This will help you decide where to improve your banner or if you should publish it as is and risk losing money.
You can also test your banner by putting it on different websites. You can use a tool like Hotjar to track your visitor’s scroll behavior and clicks on your banners. This way, you can determine where your banner should be placed to get the best results.
Conclusion
Animated banners can be effective at driving traffic and conversions. They are attractive and also provide a sense of motion. A good animated banner will entice the viewer to scroll down and look at the rest of what your website has to offer. Creating an animated banner is not as difficult as it seems. The procedures involved in creating them are actually quite simple once you know what you need to do.
Creating animated banners from scratch can be challenging because the process requires a lot of planning and execution. You need to have a clear idea on what images, colors, shapes, or text should go where on your banner. You also need to know how your animation should progress over time if yours is going to be viewed over longer periods of time (like in a video player).
