How does a banner work?

Banner ads aim to generate traffic to your website by linking to it and from there try to seal the deal, whatever your deal is. The most favourable banner advertising platform these days are ad networks like AdsTargets, Google Adwords, Yahoo and Bing Ads, BuyAds among many others. After creating the banner, you need a web space to use it, so you will need to buy advertising space on the websites. The banner can take the visitor from the host website to the advertiser's website or to a specific landing page.

This is because the return on investment with banner ads depends on the number of people you expose, and you are likely to expose more people through a wider variety of ad sizes and placement. Each of them has certain rules, so make sure your banners comply with their regulations before you start creating ads. Banner advertising, and virtually all online advertising, currently uses a real-time bidding technology known as programmatic bidding, which allows authorised companies to bid for advertising space during the time it takes for a banner ad to load. Banner ads can be sold by individual websites or placed on websites through an advertising network.

The primary goal of banner advertising, also known as display advertising, is to direct potential customers to a specific website or landing page. The popular SEO extension SEMrush used the option of a small rectangular banner, which is not only pocket-friendly, but is useful for ads that don't require a lot of information to get to the point. Banner ads are advertising images embedded in web pages that showcase a product or brand and link to the advertiser's website. There are brands such as Airbnb, Wall-Mart or Time magazine that use banner advertising and see an increase in their business.

Depending on the technology used in the creation of banner ads, it can be a static banner ad or an animated banner ad. In the table below you can see the most common ad sizes, which are highly recommended for creating any banner ad. If you decide to use other automated online resources it is still ok, you will be able to use hundreds of free Canva banner templates OR you can still use the premium banner template at bannersnack. The logic behind banner ads is simply to drive traffic to the advertiser's website, website or landing page which results in more sales, brand awareness, conversions, lead generation, etc.

Cathleen Wheeley
Cathleen Wheeley

Friendly zombie aficionado. Certified social mediaholic. Evil travel ninja. Infuriatingly humble coffeeaholic. Pop culture expert.