How Does Banner Advertising Work?

Banner ads are a popular form of online advertising that aim to generate traffic to a website and potentially seal the deal. Ad networks such as AdsTargets, Google Adwords, Yahoo and Bing Ads, BuyAds, and more are the most favorable platforms for banner advertising. After creating the banner, you need to buy advertising space on websites to use it. The banner can take the visitor from the host website to the advertiser's website or to a specific landing page.

The return on investment with banner ads depends on the number of people you expose, so it is beneficial to use a variety of ad sizes and placements. Each platform has its own rules, so make sure your banners comply with their regulations before you start creating ads. Banner advertising is typically done through programmatic bidding technology, which allows authorised companies to bid for advertising space during the time it takes for a banner ad to load. Banner ads can be sold by individual websites or placed on websites through an advertising network.

The primary goal of banner advertising is to direct potential customers to a specific website or landing page. Small rectangular banners are pocket-friendly and useful for ads that don't require a lot of information to get to the point. Brands such as Airbnb, Wall-Mart, and Time magazine have seen an increase in their business after using banner advertising. Depending on the technology used in the creation of banner ads, it can be a static banner ad or an animated banner ad.

The most common ad sizes are highly recommended for creating any banner ad. Automated online resources such as Canva offer hundreds of free banner templates or you can use premium templates at bannersnack. The logic behind banner ads is simply to drive traffic to the advertiser's website, resulting in more sales, brand awareness, conversions, lead generation, etc.

Cathleen Wheeley
Cathleen Wheeley

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