Today’s consumers are constantly connected on the web. They shop, bank, travel, and socialize from the comfort and convenience of their laptops, tablets, smartphones, and other internet-connected devices. In order to reach these digitally-savvy customers you need an eye-catching banner ad that they can see while browsing the internet. This is where your graphics design firm comes in.
Read on for tips on how to make an animated banner advertisement for your business:
Define your target audience
The first thing you should do before making an animated banner is to define the target audience for the advertisement. The target audience of your banner will define the kind of graphic design you will be going for. Depending on your target audience, you could go for a more serious or cheerful graphic design for your banner.
You could also go for a more playful or whimsical design to match the mood of the season or the event you are promoting. For example, in the summer season, you could choose a design that reflects the mood of the season with colors like blue, green, and orange. You could also go for an autumn design with warm colors like golden brown, red and orange. Or you could choose a winter design with dark and light blue colours to reflect the changing mood of the season.
Create a Unique Brand Identity
One of the first things you will want to do is create a unique brand identity for your company. This will serve as a foundation for all future branding decisions, including the creation of your animated banner. An animated banner is a marketing tool and as such, it will be used by your customers to form an overall perception of your brand. This means that you need to make a strong impression on your target audience so that they will remember you the next time they browse the internet using a device such as a laptop, smartphone, or tablet.
To do this, you need to come up with a banner design that has a unique brand identity. This will include both visual and auditory elements that will help create an unforgettable brand experience for your customers. One of the key branding elements you will want to incorporate in your design is the use of color.
Use Color Theory
The design of your banner will not only serve as a visual brand identity but also as a palette for you to paint your customers’ minds with color theory. Colour theory is a science that studies the psychological impact of color on people. Specifically, it explores the effect of color on human mood, emotions, and behavior.
What color theory tells us is that certain colors can evoke certain emotions in people. You can use this to your advantage by painting your customers’ minds with the right color.
For example, you can go for a summer color palette that has shades of blue, green, and orange to reflect the mood of the season. You could also go for a winter color palette with shades of dark and light blues to reflect the changing mood of the season.
Specify details like animation duration, type and frequency
Now that you have a better idea of what you want your banner to look like, it is time to go into more detail. One of the first things you will want to specify is the length and frequency of your animation. Since the purpose of an animated banner is to visually attract and engage your customers, you will want to make sure that they notice it. For this, you will need to make sure that your banner is seen by your target audience. This can be done by making sure that your banner is seen frequently. To make sure that your banner is seen frequently, you will want to set the following parameters:
- Make sure that your banner is seen at least once a day. With frequent exposure, your customers will see the message and associate your brand with the message.
- Make sure that your banner is seen at least three times a week. Setting the frequency of an animated banner is one thing, but making sure it is seen is another. To do this, you will want to set your ad to play at least once every hour.
- Make sure that your banner is seen at least every 24 hours. Retaining a customer’s attention is important for brand recall. You can help achieve this by setting your banner to play automatically.
Create a Compelling Call to Action
Now that you have specified the animation duration, frequency, and palette of your banner, you can move on to the call to action. The call to action of your banner is what will compel your customers to take action. What is important is to make sure that your CTA is appealing enough to compel your customers to take action. To do this, you can:
- Include a clear and concise CTA.
- Make use of visuals and humour in your CTA.
- Include a click-through rate that is high enough to entice your customers to click on your CTA.
- Make your CTA relevant to your brand.
Find the right animator
One of the best things about creating an animated banner is that it allows you to play with design and color like children. This, however, comes with a caveat. You need to make sure that you find the right animator to draw your designs. This will help you achieve the desired visual outcome for your graphic design. You can find animators on websites such as Fiverr or Upwork.
You can also hire a freelancer on sites like Upwork, Freelancer, or Guru if you do not have any Animator friends. Before you start looking for animators, make sure that you have defined your target audience and created a unique brand identity for your company. This will help you avoid hiring an animator who does not understand the purpose of your banner.
Another thing you should do before you hire the animator is to specify the length and frequency of your banner.
Final touches – add sound effects and text
You will want to add sound effects and text to your banner to help tie the visuals together. This will also help create a more immersive experience for your customers. You will want to play with sounds and tones in your designs to make sure that they sound appealing. This will help you ensure that your customers walk away from your banner with a positive impression of your brand.
Another thing that you will want to consider are the correct words to use in the banner text. You will want the text to be catchy and evoke the right emotions in your customers.
Final Words: Wrapping it up
Animation is one of the best ways to make your banner stand out from the crowd. It gives your customers a sense of motion and excitement, which helps to keep their attention. With the right design and graphics, an animated ad can be very effective in driving traffic to your website. The key, however, is to make sure that the animation is interesting, fun, and effective.
This means that you need to make sure that the design is unique, creative, and visually appealing. It should be engaging, memorable, and consistent.
This will help make it stand out from the crowd and help you attract more customers to your brand.
