What is an animated banner?
Animated banners are graphical elements that appear when your website is loading or just before it completely loads. They are a great way to grab attention and create anticipation for the content that is about to come. Banners also help you display ads on your site, so they can be a useful monetization tool as well. After all, who doesn’t like cute little animals? In this article we will explore different types of animated banner designs, how they work and which one is the best for your website.
Types of animated Banners
- Turn animated banners into gifs - Animated banners look great when you convert them into gifs. You can do this by uploading a video of your banner and converting it into a gif. This way, you won’t miss the opportunity to use gifs for marketing. Let’s say you want to promote a sale, you can create a banner with a cute animal that is dancing to the music while getting excited about the deal. It will create a great anticipation and make your audience want to click on the deal.
- Rhythm and rhyme - Animated banners with music can be a great way to engage your audience. It can be a jingle, or a chart that has a certain rhyme or rhythm to it. If you have a certain genre or theme that you are trying to convey, use it in your banner. It can be used to create hype or create a certain feeling. If you have a travel brand, you can create an animated banner that has the images of a beautiful landscape and the music of birds singing with the sound of water. This will create a sense of anticipation and longing that will lead your audience to click on the deal.
- Motion graphics - Motion graphics are a common type of banner ads that you often see on websites. They are similar to gifs, but they are designed for longer viewing times. They are designed to create a certain feeling and draw attention to a certain element of your brand. Motion graphics are meant to be used in business-to-consumer banner ads and can include images, text, and shapes.
- Visual storytelling - A visual story is a way to create an interactive experience for your audience. It is similar to written stories, but it uses graphics and images to tell a story. You can create a visual storyboard that has several panels or scenes with images and captions. Then you can use different types of animated banner ads to create a storyboard that your audience can navigate through.
- Pitch and product demos - There are also pitch and product banners that help you promote your products. These pitch and product banners have a certain rhythm and rhyme to them, and they are usually accompanied with music and motion graphics. These pitch and product banners usually help you create desire and hype around your products.
Benefits of animated Banners
- Banners have a great impact on the audience, which is why they are often used for advertising. The impact is mostly caused by the anticipation that a new banner can create. This anticipation is created by the dancing cat, or the beautiful landscape, or a certain feeling that the banner conveys.
- Animated banners can also be useful when it comes to generating leads. If you are selling a product or a service, creating hype and desire around it can be helpful in getting people to sign up.
- They have a long-term impact, unlike the other advertising options that are easily forgotten.
- Animated banners are also very cost-effective, especially when it comes to generating leads.
- Banners are also easy to create and don’t require a lot of investment.
Should you use animated Ads?
In this day and age, everyone wants to be on the internet. Advertisers are finding more creative ways to reach their audiences and get their products in front of them. There are many options for advertising, such as paid social media posts, sponsored YouTube videos, and even paid ads on your own website. But one of the most effective ways to reach your audience is with an animated banner ad.
Animated banner ads are a great way to create brand awareness and generate excitement around your product. These ads are an effective marketing tool that works well for almost any type of business. The best part is that they don’t take up much space, so they are perfect for small and large businesses alike.
They are also very cost-effective, so they are an excellent option for monetization.
How to create an animated banner ad?
Creating an animated banner ad is similar to creating any other type of banner ad. You start by creating a banner design that you like, and then you edit the image to add the necessary elements. When it comes to animation, you can either use stock photos or create your own animations from scratch. Stock images are easy to find and come with the price tag of $100.
Creating your own animations is a bit more expensive, but it is also more effective. In this case, you can use free stock images and create a custom-made banner ad.
Choosing a stock animation or creating one from scratch
You can choose between two methods when it comes to creating your custom animation. We recommend choosing the latter, as it will work better for your brand and create a more interesting experience for your audience. Stock images are great for creating a cute cat dancing with a beautiful landscape. This is a very common type of animation that everyone can relate to. Stock images, however, don’t usually have the same creative approach as custom-made animations.
Creating custom-made animations from scratch is more effective, as it shows more creativity and allows you to communicate with your audience in a more meaningful way. Depending on your budget and the type of experience you want to create, you can decide which path to go down. Both methods have their pros and cons and can be used to create a successful banner ad experience.
Examples of animated banner design
Here are some examples of animated banner designs that you can use as inspiration when creating your own.
- A dancing cat - This is a classic way to create an animated banner. You can choose between many cat breeds to create a customized experience.
- A rhythm and rhyme - This banner uses the same music we described above. It directly tells the audience what the product is, so it is a very common and straightforward way to create an animated banner.
- Visual storytelling - This banner uses a visual storytelling approach and tells a story about how travel can be beautiful. The pictures and lyrics create a nice narrative, so it is a more creative and interesting approach to the animated banner ad format.
- A pitch and product demo - A pitch and product demo animation tells a story about how these products are great and will solve your problems. It is a more creative approach, so it is an interesting alternative to the other banner ad designs.
Animated banner ads are a great way to grab attention and create anticipation for the content that is about to come. Banners also help you display ads on your site, so they can be a useful monetization tool as well. They are a great way to generate leads and create brand awareness, so they should be used when creating an ad strategy for your website.
Keep in mind that there are many different types of animated banner designs, so the best one for your site will depend on the content and the message that you want to convey.
We hope this article helped you better understand how these ads work and which one is the best for your brand.